A landmark transmedia project featuring a four-hour PBS primetime national and international broadcast event, a Facebook-hosted social action game, movie games, two websites, educational video modules with companion text, a social media campaign supporting over 30 partner NGOs, and an impact assessment plan all inspired by Half the Sky: Turning Oppression into Opportunity for Women Worldwide, the widely acclaimed book by Nicholas Kristof and Sheryl WuDunn.
Half the Sky: Turning Oppressions into Opportunity for Women Worldwide was filmed in 10 countries and follows Kristof, WuDunn, and celebrity activists America Ferrera, Diane Lane, Eva Mednes, Meg Ryan, Gabrielle Union, and Olivia Wilde on a journey to tell the stories of inspiring, courageous individuals. Across the globe oppression is being confronted, and real meaningful solutions are being fashioned through health care, education, and economic empowerment for women and girls. The linked problems of sex trafficking and forced prostitution, gender-based violence, and maternal mortality - which needlessly claim one woman every 90 seconds - present to us the single most vital opportunity of our time: the opportunity to make change.
