WE ARE STORYTELLERS

We develop and produce stories in all forms.

This includes scripted and non-scripted content as feature-length films, TV programs, digital short form content, and live experiential events. We have earned the trust of both the corporate and artistic communities by creating content that inspires and entertains our audience, generates value for our corporate partners, and provides a meaningful artistic outlet for everyone involved.

We are unique in our ability to:

Think outside the box when developing content ideas
Take care of A-list stars and A-list brands
Maintain long-standing relationships
Stick to our motto of “good times, good work!”

Throughout its history, Freestyle has supported the development of early stage directors, with a specific focus on cultivating women directors. They have produced the directorial debuts of Jennifer Aniston, Jamie Foxx, Gwyneth Paltrow, Alicia Keys, Demi Moore, Olivia Wilde, Eva Longoria, Zoe Saldana, Bryce Dallas Howard, Laura Dern, Kirsten Dunst, Rachel Weisz, Kate Hudson, Courtney Cox, Ashley Judd, Eva Mendes, Jessica Biel, Rita Wilson, and Trudie Styler.

Freestyle also works with companies exploring the world of new media for ways to invigorate their brand. We work with brands, advertising agencies, other media companies, and talent to develop and implement innovative, fully conceived programs that utilize all potential avenues to achieve marketing goals. Our long-standing relationships and long running programs have included Lifetime and Jennifer Aniston’s “FIVE” franchise, Canon and Ron Howard’s “Project Imagination” film series, Glamour Magazine’s Reel Moments film series, and the 24 Hour Plays events in NYC and LA. We have also produced theater on Broadway, in London, and in Los Angeles.

This site presents more information about our background, and our past and current projects.
For more information, please reach out to us through the contact form on this site.

NOTABLE PROJECTS LIST

SEAN BAKER FILMS: The Florida Project starring Willem Dafoe and Caleb Landry Jones premiered at 2017 Cannes Film Festival and was released by A24 that Fall, widely considered one of the best films of the year. Tangerine premiered at the 2015 Sundance Film Festival and was released in Summer 2015 by Magnolia Pictures. The film won the Gotham Audience award, and was nominated for Best Picture, Best Director, Best Actress, and Best Supporting Actress (which it won) at the Independent Spirit Awards. In 2011 Starlet premiered at SXSW and was domestically released by Music Box. The film won SXSW special jury prize and won Independent Spirit Robert Altman Award for outstanding Acting and Directing (previously won only by Coen brothers, Nicole Holofcener, Charlie Kaufman, JC Chandor).

GLAMOUR REEL MOMENTS SHORTS SERIES: For more than a decade the partners of Freestyle worked with teams at Conde Nast on a number of projects. This included Glamour magazine’s Reel Moments short film program giving women a chance to direct. Launching in 2005 prior to the creation of Freestyle, Kevin continued this project and produced 20 directorial debuts, including Jennifer Aniston, Gwyneth Paltrow, Kate Hudson, Demi Moore, Courteney Cox, Rachel Weisz, Jessica Biel, Eva Mendes, Kirsten Dunst, Bryce Dallas Howard, Rita Wilson, Trudie Styler, Zoe Saldana, Olivia Wilde, and Eva Longoria.

24 HOUR PLAYS ON BROADWAY: The 24 Hour Plays on Broadway is a live theatrical event in which six short plays are written, cast, rehearsed and performed for an audience all within a 24-hour period. Twenty-one events were held between 2001 and 2015 (on Broadway, at London’s Old Vic theater and in LA), and were responsible for raising over $5,000,000 for charities. Continually developed innovative branding opportunities for sponsors that included audience auctions, backstage live streaming and other forms on a diverse number of online platforms. Casts included Jennifer Aniston, Gael Garcia Bernal, Billy Crudup, Alan Cumming, Philip S. Hoffman, Vanessa Hudgens, Scarlett Johansson, Julianna Margulies, James McAvoy, Demi Moore, Julianne Moore, Sam Rockwell, Liev Schreiber, Kevin Spacey, Julia Stiles, Marisa Tomei, and Vince Vaughn.

THESE GIRLS: Created a series of branded content live events in 2012 and 2013 to support Glamour magazine, in which women wrote and performed monologues in front of a theater audience. Performers included Amy Schumer, Olivia Wilde, Rashida Jones, Zosia Mamet, Aubrey Plaza, Lauren Miller, and hosts Amy Poehler and Gloria Steinem.

ESPN “VERSUS” In 2015, ESPN and Eva Longoria created a series of documentary short films to celebrate athletes who have overcome obstacles. Freestyle produced two of the short films which aired on ESPN in the summer of 2015.

PROJECT IMAGINATION: In 2015, partnered with Canon and Ron Howard to continue this successful marketing campaign, creating two branded short films inspired by trailers submitted by consumers. In 2012/2013 launched a film festival inspired by photos selected through a contest. A group of celebrity directors created films based on ten storytelling themes: mood, goal, backstory, character, obstacle, relationship, setting, the unknown, time, and discovery. The celebrity directors included: Biz Stone, Eva Longoria, James Murphy, Jamie Foxx, and Georgina Chapman. This campaign began in 2011 when Bryce Dallas Howard directed a short film. Also produced by Freestyle, this short was short-listed for the Academy Awards.

FIVE: In 2011, Freestyle produced "FIVE," a Lifetime Network original movie executive produced by Freestyle partners and Jennifer Aniston, Marta Kauffman, and Paula Wagner. An anthology of five short films exploring the impact of breast cancer on people's lives, the shorts were directed by Jennifer Aniston, Demi Moore, Alicia Keys, Penelope Spheeris, and Patty Jenkins, for Sony Pictures TV. The film was nominated for both Writer Guild and Director Guild awards.

CALL ME CRAZY: 2013 follow-up to the previous FIVE project; five short films focused on the topic of mental illness. Executive produced by the same team, the directors were Laura Dern, Bryce Dallas Howard, Bonnie Hunt, Ashley Judd, and Sharon Maguire. Cast included Sarah Hyland, Melissa Leo, Octavia Spencer, Brittany Snow, Chelsea Handler, and Jennifer Hudson.

GLAMOUR REEL DOCS: In 2008, Freestyle teamed with Glamour Magazine and Tommy Hilfiger to create a competition in which Glamour readers submitted short essays about a dream they had. Three winners would have their dream come true and the fulfillment of the dream would each be filmed in a fifteen-minute documentary. A highly publicized day-long event was held in Central Park in which Tommy Hilfiger was available to hear people’s dreams. Freestyle principals coordinated the selection process, coordinated the achievement of each person’s dreams, and produced the three subsequent documentaries.

WARREN THE APE: Beginning in 1997, the partners of Freestyle worked with the creative team Monkeys With Checkbooks on various incarnations of television shows featuring the characters Greg the Bunny and Warren The Ape. They continued this work at Freestyle with the half-hour comedy “Warren The Ape” for MTV in 2008 / 2009.

GLAMOUR GIRLS: Launched in 2012 this branded web series for Glamour magazine and the Gap featuring four young Glamour employees trying to pull off a last-minute photo-shoot, while juggling the high-maintenance personalities of the NYC.

WE ARE STORYTELLERS

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